Let’s be honest, picking the right ad tool to pair with GoHighLevel can feel like trying to pick a favorite child… if your children were powered by AI and constantly pitching new features.
You’ve probably heard good things about UpHex. Maybe you’ve seen the buzz around Plai. They both claim to simplify ad management, automate campaigns, and give your agency superpowers. But which one actually delivers?
Let’s cut through the fluff and break down UpHex vs Plai, so you can stop Googling and start scaling.
What’s The Deal with UpHex and Plai?
Both UpHex and Plai are ad automation platforms that plug directly into GoHighLevel. That means you can manage Facebook, Instagram and other ad platforms from the same dashboard where you already handle funnels, SMS, emails and pipelines.
Now, here’s the twist: UpHex keeps it lean and focused, Facebook and Instagram campaigns are its bread and butter. Plai, on the other hand, wants to do it all. Think Google, TikTok, YouTube, Spotify… basically, if it has ads, Plai wants in.
So, who’s better? That depends on your agency’s style—and how many spinning plates you want to juggle.
Comparing UpHex and Plai: What Actually Matters
Ease of Use: Which One Feels Less Like a NASA Control Panel?
UpHex is built for speed and simplicity. You want to launch Facebook or IG ads in minutes without babysitting a media buyer? UpHex is your guy. The UI is clean, direct, and doesn’t bombard you with 17 tooltips every time you click a button.
They’ve also got something called campaign blueprints, these are essentially plug-and-play proven ad templates. So even if your team isn’t full of ad ninjas, you’ll look like you know what you’re doing.
Plai, by contrast, wants to be user-friendly… but with more features comes more complexity. Keyword research? Check. Landing page builder? Yup. Multi-platform setup? Absolutely. But with that power comes a steeper learning curve.
Bottom line:
If you want fast results without overthinking it, UpHex wins on ease of use.
If you’ve got time to learn the ropes and want more control, Plai’s got range.
Integration with HighLevel: Who Plays Better Inside The Dashboard?
Both platforms integrate with GoHighLevel, but UpHex was practically built for it. From the jump, their focus has been helping agency owners inside HighLevel launch better Facebook and Instagram ads without leaving the platform.
And when you run everything from one place? Your workflows stay tight, your team moves faster, and clients see results quicker.
Plai also integrates well, and yes, it embeds inside the HighLevel dashboard. But there’s a caveat: white-label support doesn’t include help with GoHighLevel directly. So, if you hit a wall, you’re more on your own.
Bottom line:
For tight, stress-free HighLevel integration, UpHex takes the lead.
Smart Features: Who’s Got the Smarter AI?
Here’s where Plai starts to flex. Their AI doesn’t just help you write ads, it optimizes them across Facebook, Google, TikTok, Spotify and more. That’s a big deal if your clients want visibility beyond Meta.
They’ve also fine-tuned their algorithms for better click-through rates and cost-per-click performance. In short, the more you use Plai, the smarter it gets.
UpHex, meanwhile, uses AI more conservatively, but effectively. It helps you build campaigns fast, not necessarily smarter over time (yet). However, they are expanding into Google Ads, and their Messenger campaign tools are becoming more advanced.
Bottom line:
If AI-powered performance is your jam, Plai has the edge.
Platform Coverage: Who Covers More Ground?
This one’s easy.
UpHex focuses mainly on Facebook and Instagram. They’ve just started rolling out Google Ads, which is great—but still relatively limited.
Plai is like the Swiss Army knife of ad platforms:
- Google Search
- YouTube
- TikTok
- Spotify
- Pinterest (yup, even that)
So if your clients are asking for reach beyond social—and they probably are—Plai’s broad platform coverage is hard to beat.
Bottom line:
For multi-channel domination, Plai runs away with it.
Pricing: What’s The Real Cost?
Let’s talk money.
UpHex starts at $97/month, super accessible for small agencies or solo operators. The Growth plan is $297, and the Unlimited plan runs $497.
Plai starts a little higher, $147/month for the Starter plan, with tiers going up to $497/month for their Pro version. There’s also a $297/month White Label plan that unlocks full branding control.
And yes, both offer free trials, 14 days for UpHex, 7 days for Plai.
Bottom line:
If you are starting from scratch or working with a smaller budget, you’ll get a lot more value from UpHex.
If you require more extended features and reach across a platform, then Plai has a competitive pricing package for what it has.
Who Should Use UpHex?
UpHex is a dream if you:
- Live inside GoHighLevel
- Mainly run Facebook and Instagram ads
- Want plug-and-play ad blueprints
- Hate bloated tools with a million options
- Prefer clean UI and simple workflows
If you’re an agency owner who wants to sell ad services faster without hiring a media buyer, UpHex is built with you in mind.
Who Should Use Plai?
Plai is perfect if you:
- Want to run ads across multiple platforms
- Need powerful AI to improve ad performance
- Serve clients in diverse industries (especially eCommerce)
- Have the time (or team) to learn a more advanced tool
- Like having an all-in-one marketing platform
For agencies ready to scale across Google, TikTok, Spotify and beyond, Plai is a beast.
White Labeling: Who Lets You Look More Pro?
Both tools offer white-label support, so you can slap your logo on and look like a tech wizard to your clients.
But there’s a key difference:
UpHex’s white-labeling works seamlessly inside HighLevel, making it smooth to manage everything under your brand.
Plai also offers white-labeling (starting at $297/month), but their support doesn’t cover GoHighLevel, which could mean more headaches if you run into integration issues.
Bottom line:
For full-service white labeling inside HighLevel, UpHex is the easier play.
UpHex vs Plai: Which Should You Choose?
Here’s the truth:
There’s no one-size-fits-all winner. But there is a smarter choice based on how your agency runs.
Choose UpHex if you want:
- A tight, clean Facebook & Instagram ad tool that lives in GoHighLevel
- Simplicity and speed
- Pre-built campaigns that help you deliver fast results
- Better white-label control within HighLevel
Choose Plai if you need:
- More channels (Google, TikTok, LinkedIn, Spotify…)
- AI that learns and optimizes your campaigns
- More in-depth tools like keyword research and landing pages
- A long-term solution for multi-platform advertising
But if you’re feeling stuck? Start with the free trials. Run a real campaign in both. See what feels natural. Then commit to the one that moves your agency forward.
Because at the end of the day, you don’t just want a tool, you want traction.
Final Tip:
If you’re already using GoHighLevel and want a fast, focused, friction-free ad solution, UpHex is your low-hassle growth partner. But if you’re building a modern agency that serves clients across every platform under the sun? Plai’s got the firepower.
Either way, you’re leveling up. Let’s go.